design through strategy

Brand Development
& Identity Design

Let's Talk ...

Imagine. Contemplate. Create.

Imagine achieving your professional objectives by developing a clear strategy for your business.

Imagine having a partner who challenges you to evolve and supports you in exceeding the goals you set.

multicolored seaglass initials i i g s


Start at the beginning.

Are you ready to make your business dreams come true?

It starts with a plan.
A plan built on solid processes that give you a competitive advantage.

It consists of a series of exercises and a framework that prioritizes your goals.

It'll define your ideal market; examine your company culture; align your team on the mindset, needs, and journey of your audience - and deliver an identity system designed to get results.

turquoise circular icon depicts magnifying glass and pencil over document, links to short description of process lower on page.Define

your brand

turquoise circular icon depicts target with arrows aligning to bullseye, links to short overview of process lower on page.Align

your goals with your team & your audience

turquoise circular icon depicts artists palette and paintbrush, links to short overview of process lower on page.Design

your identity system


background image shows pages from an implementation roadmap and deliverables of a completed brand strategy project for a real estate agent.

Brand Strategy

background image shows assets and deliverables of a project completed for a landscape design company

Identity Design

background image shows home page of web design project completed for a marine welding company.

Website Design

background image shows book standing, books stacked and open book to display interior layout design of a project completed for local chamber of commerce membership directory.
Layout & Design
Identity, Packaging
& Pattern Design
background image shows deliverables from a completed brand development project for a fishing gear and apparel company.

What is the biggest hurdle you are facing in your business right now?

Clear insights lead to focused goal-setting and purpose-driven design.

We meet you right where you are.

Contact us today to schedule your FREE consultation.

About me

My name is Linda Dooley. I'm a brand strategy consultant and identity designer with 30+ years of experience as a creative professional.

I help businesses engage their audiences by bringing to light the best answers to the right questions.