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Copywriting is more than just knowing how to turn a phrase - the most important and time consuming aspect of writing effective copy lies in doing my homework. to write copy to give your marketing pieces the punch that you are looking for. I want and need to understand what message you are attempting to share with your audience - what problems you are solving for your client and what your unique way of accomplishing that solution.
So there will be a lot of questions you have to answer to prepare what we call a brief. And a lot of checking back and proofing. But the benefit of that work is tantamount to your success. That is the first step to ensuring you're pleased with the end result of our interactions over what prayerfully will be a long and mutually satisfying business relationship.
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