IIGS was hired to design the “Fishkin Fishing” logo; collateral; apparel patterns for use in various textile applications; packaging tags and fabric care labels for wearables. The brand image is one of quality, fun, adventurous and timeless. The art for the clothing line is to literally 'be the fish' as the tag line suggests.
IIGSs solution was designs that utilize photo manipulation of five fish-skin (scale) patterns - most obvious on the fishing jerseys and sun shields.
Logo design, apparel pattern designs and packaging labels
Create a brand for “Fishkin Fishing” to convey the kinship of fishermen with the sport of fishing and their responsibility to conserve environment to ensure the pleasure of fishing is passed down to the next generations.
Design logo, apparel pattern designs and product package tags and labeling.
Collateral was designed